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MASP

The São Paulo Museum of Art, MASP, is one of the city’s landmarks. It holds the largest art collection in Latin America, notable for its European paintings and an extensive collection of Brazilian art.

While you’re there, stop for lunch at A Baianeira,
the modern Brazilian restaurant inside the museum.
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Instituto Moreira Salles – IMS

A cultural center featuring beautifully curated exhibitions, a unique photography library,
movie theater, and bookstore.

Be sure to stop by Balaio, a café-restaurant serving contemporary Brazilian cuisine. 
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Japan House

São Paulo is home to the largest Japanese community outside Japan. Japan House showcases contemporary Japanese culture through art, food, and technology, and admission is always free. Inside, try some traditional Japanese food at the Aizômê restaurant.
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Vila Madalena

A charming, unpretentious neighborhood, surrounded
by bars, restaurants, galleries, and shops.
Perfect for exploring on foot.

Streets like Harmonia, Aspicuelta, Girassol, and Rodésia capture the spirit of the neighborhood, with street art, including the famous Beco do Batman.

A few good spots to visit: Pasta Shihoma for lunch, Astor for a beer, and Coffee Lab.

We’d also recommend visiting two of
our favorite art galleries:

Galeria Estação
Galeria Raquel Arnaud
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